Media kit for sponsors
The Hoophouse Letter is a weekly email, with a podcast every other Tuesday, for market gardeners and small vegetable farms. Nell Abara writes it from her own two acres in western Massachusetts. Each issue is one long practical piece: a crop plan, a tool, or a farm's real numbers.
Counted on December 1, 2026, from the email and podcast hosts' own dashboards. Screenshots on request.
01
From the reader survey of October 2026, answered by 1,312 subscribers. Most of them grow for a living, on a few acres, and buy their own supplies.
Farm full-time62%
Farm part-time21%
Work on someone's farm11%
Teach, advise or supply6%
Under 1 acre24%
1 to 5 acres47%
5 to 20 acres21%
Over 20 acres8%
Under $5,00031%
$5,000 to $20,00044%
Over $20,00025%
02
Three placements and one bundle. Prices are for each insertion, in issues from January 7 to June 24, 2027.
One per issue. Up to 120 words near the top of the letter, written by Nell from your brief, with one link and a second mention before the sign-off.
Up to four per issue. 40 words and a link in the classifieds, just above the sign-off. Suits a workshop, a sale or a job opening.
One per episode. A 60-second read by Nell about halfway through, and your link in the show notes.
Four primary slots and two podcast mid-rolls inside eight weeks. Most sponsors use it for a spring catalog or a new product.
Click and download averages cover the last twelve placements of each kind. Your result depends on the offer, and I'll say so before you pay if I think yours won't land with these readers.
03
Seven of the ten companies that sponsored in 2026 have booked again for 2027. Here are four of them, with what they bought and what came back.
“The only ad we ran last year where readers wrote in to thank us for sponsoring.”
04
Primary slots for the first quarter of 2027. Seven of the twelve Thursdays are still open. January and February go first, because that's when growers order seed and supplies.
Classifieds have room in every issue. The podcast comes out every other Tuesday, and all six episodes from January 12 to March 23 still have a mid-roll open.
05
Reply to the email this link came in. This page can't take a booking or a payment, so your reply is what holds a date.
Name the Thursdays you want and what you'd promote. I confirm within two working days, or tell you why it isn't a fit.
What it is, who it's for, one link, and an offer code if you have one. You don't need finished copy.
I write the placement in the letter's voice and send it to you the Friday before. One round of changes is included.
The Thursday after your issue: opens, clicks on your link and unsubscribes, as a screenshot from the email host.
I invoice when the dates are confirmed. Payment is due within 15 days and before the issue goes out.
06